Vodafone New Zealand Music Awards bosses face criticism because event doesn’t have a category for heavy music after 46 years

Vodafone New Zealand Music AwardsKiwi metal fans have vowed to take action over the country’s main music award organisation’s failure to cover the genre.

The Vodafone New Zealand Music Awards will stage its 46th annual event in November. But while there are categories for hip-hop, roots, alternative, electronic and Christian music, there’s no recognition for metal.

Music manager Sarah Sampson tells 3news: “I’ve volunteered at the music awards the last two years and I’m pretty much one of the only metalheads there.

“I’ve met so many people, like record label people, TV presenters, newspaper reporters, all that. It’s such an awesome experience and it’s a real shame that metal bands miss out on all that.”

Awards director Chris Caddick insists metal is represented in the rock section. “We carefully look at the categories every year to make sure as wife a range of artists as possible can enter,” he says. “The Best Rock Album category states artists working primarily in the rock, hard rock and heavy metal genres are eligible.”

But Paul Martin, singer with World War Four, believes metal bands don’t stand a chance when viewed in the same light as more mainstream rock acts.

He says: “The category is far too broad. If you look who’s won for the last few years it’s kind of shameful – it’s pop bands and it’s alternative bands.

“There just needs to be another category that’s exclusive. For some reason we’ve just been ignored. There’s awesome talent here.

“New Zealand has its own Metallica. We have our own Slayer, we have our own Motorhead – but it’s hard to get these things out to people.”

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